Word: ellises
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"You'd never think of training consumers on how to fill up a gasoline-powered car," says Honda's Ellis. "But it's the very first thing we show them."
"ZEs are an entirely different paradigm," says Stephen Ellis, manager of fuel-cell-vehicle marketing for American Honda Motor Co. in Torrance, Calif. Ellis manages the rare $600-a-month leases (including free hydrogen fill-ups) for the FCX Clarity. "Knowing how to integrate these new technologies into existing lifestyles...
According to Ellis, such customer research is necessary "to filter out customers so the experience is a positive one." Ellis has only 10 people on fuel-cell leases but is hoping for 200 next year.
In contrast to Nissan, Honda has passed up pure electrics, preferring instead to bank on lower-cost hybrids (Civic and Insight) and hydrogen fuel cells. Ellis, however, claims no distinction should be made between "FCs" and electrics, since a fuel-cell car is basically an electric car powered by hydrogen...
Over time, Blankfein became a major part of J. Aron's success. But at first, he says, he was not very good at the job. "I had trouble with the language, with the speed and the pacing." Soon enough, though, he designed a lucrative $100 million trade - then the largest...