Word: elmo
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Dates: during 1930-1939
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Among the speakers were: Professor O. M. Sprague, professor of Banking and Finance at Harvard; Dr. George H. Gallup, president of the American Institute of Public Opinion; Elmo Roper, president of the Market Survey Concern of Elmo Roper; and George B. Hotchkiss professor of Marketing at New York University...
Creston's nearly 9,000 residents do not consider it "tiny." It's the second largest town in the entire southwestern quarter of Iowa (Council Bluffs the exception) and Crestonians are proud of its up-and-comingness. Crestonman Elmo Roper of FORTUNE Survey needs take no poll to know that. And you'll hear more about Creston if Crestonman Frank Phillips is successful in his present quest for a rich oil pool beneath the famous bluegrass (and corn) fields of this area. Creston even had three daily newspapers when Crestonman Gerald P. Nye was behind this very...
...important U. S. market researchers: A. C. Nielsen Co.; Percival White and Pauline Arnold of Market Research Corp. of America; Ross Federal Research Corp.; Archibald M. Crossley of Crossley, Inc.: Paul Terry Cherington; George Gallup; Daniel Starch; Henry Charles Link of the Psychological Corp.; McKinsey, Wellington & Co.; Paul Lazarsfeld; Elmo Roper (FORTUNE Surveys); Barrington Associates; C. E. Hooper Inc.; Ford, Bacon & Davis; Facts...
ALVIN C. EUKICH, Northwestern University and ELMO C. WILSON, University of Minnesota Co-Authors of the Cooperative Contemporary Affairs Test for the American Council on Education...
...opinion of Dr. Hugo Eckener on the cause of the catastrophic burning of the giant dirigible Hindenburg, pronounced at Lakehurst three weeks after the disaster (TIME, May 31): A Report by the U. S. Department of Commerce corroborating Eckener's reasoning that atmospheric electricity (otherwise known as St. Elmo's fire or "brush discharge") accumulated on the ship must have ignited leaking hydrogen. Weighed and rejected by the investigating committee were theories of sabotage, broken propeller, ignition by radio spark, structural failure, lightning...