Word: elmo
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Dates: during 1950-1959
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Prepared by The Editors of TIME in collaboration with Alvin C. Eurich and Elmo C. Wilson...
...after the 1948 election, Editor Henry P. Slane of the daily Peoria Journal (circ. 68,000) sent Pollster George Gallup a bristling telegram: CANCEL OUR SUBSCRIPTION. Like Gallup, Elmo Roper, Archibald Crossley and all the pollsters who had confidently predicted a Republican victory, Editor Slane had a morning-after headache. With the editors of some 30 other U.S. dailies who canceled their subscriptions to the polls, Editor Slane cried: "Never again!" But like many another swearing-off, it didn't take...
...hate to admit it," said Editor Slane last week, "but we are using Gallup again." So were many of the other papers which had dropped him in 1948 and later, although Gallup does not have as many papers now as he did then (206 v. 226). Elmo Roper is not doing quite so well in the press either (only 54 papers v. 66 then), but his Sunday broadcasts over NBC are now carried on 90 radio stations v. 75 on CBS in 1948. Crossley says most of his 1948 clients are back...
...number of people who think something like that about the Korean war may be larger than Candidate Stevenson thinks. This week Elmo Roper's public-opinion poll published the following results of what percentage of Americans agree with the following statements on what the U.S. should do in Korea...
...also, if he chooses, go to hear European artists who might never have crossed the Atlantic except for their record successes. London Records takes credit for popularizing Singers Kathleen Ferrier, Hilde Gueden, Irmgard Seefried, Paul Schoeffler; Pianists Clifford Curzon, Friedrich Gulda; Conductor Ernest Ansermet. Cloe Elmo, Ferruccio Tagliavini, Italo Tajo and Cesare Siepi were introduced to U.S. collectors by Cetra-Soria records before they were hired by the Metropolitan Opera...