Word: elmo
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Dates: during 1960-1969
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Undercover Activities. What were they all doing there? Casing the joint. For zebraed old "Elmo's," Manhattan's choicest dance-and-supper spot from the early '30s until the death of Proprietor John Perona in 1961, was opening under new management...
Long before Poet T. S. Eliot expounded his theory of the "auditory imagination," Pioneer Adman Earnest Elmo Calkins used pocket poetry to make "Phoebe Snow" glamorize passenger service on the coal-burning Delaware, Lackawanna & Western Railroad. Slogans nearly always overload the language and often debase it ("cof-fee-er coffee"). English teachers curse Madison Avenue for institutionalizing bad grammar with such calculated lapses as "us Tareyton smokers" and "like a cigarette should." By contrast, some of history's most enduring slogans were plucked from literature. Winston Churchill's call to "blood, sweat and tears"-boiled down from...
BURNS W. ROPER Elmo Roper & Associates New York City...
...about his health, Johnson dug into a pocket for the report of a physical examination he had undergone after his nine-lap hike earlier in the week. Wrong pocket. "Whoops, that's the latest Gallup poll," he said. He dug deeper, came up with some figures from Pollster Elmo Roper showing that he was favored by 68% of U.S. women, 70% of those aged 21 to 34, 73% of the Catholics, 86% of the Negroes, 97% of the Jews. Finally he produced the medical report, signed by four physicians. "His exercise tolerance continues to be superb," it said. "There...
There is George Gallup's report that Lyndon Johnson is running ahead of Barry Goldwater 65% to 29% nationwide, with 6% undecided. Elmo Roper estimates that Lyndon is running ahead 56% to 26%, with the rest undecided. Oliver Quayle, a former associate of Lou Harris, shows Lyndon running ahead of Barry by 70% to 12% in Maine. A New York poll gives him 69% of the votes, a California sampling 64%, and the John P. Harris poll, run by a Kansas outfit, has him leading Barry 52 to 28 in that state. There are soft spots throughout the South...