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Word: elmo (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

Harris' work has been distinguished by a high degree of accuracy and insight. Having studied public opinion with the Elmo Roper organization and then founded his own firm in 1956, he came to national prominence as chief polltaker for John Kennedy. Since then, he has made political soundings for nearly 50 U.S. Senators and a score of Governors, taken commercial surveys for many firms, and run polls for TV, magazines and newspapers; his own column, distributed by the Chicago Tribune-New York Daily News Syndicate, appears in over 50 papers across the U.S. For any given poll...

Author: /time Magazine | Title: A Letter From The Publisher: may 2, 1969 | 5/2/1969 | See Source »

...pollsters rose to fame and influence on the basis of two celebrated debacles. During the 1936 presidential campaign, the old Literary Digest ran a mail poll and was wrong, while three more scientific pollsters were right. Those three-George H. Gallup, Elmo Roper and Archibald Crossley-conducted interviews among a predetermined mix of ethnic, income and age groups that seemed representative of the U.S. population. The other turning point was in 1948, when the pollsters again used this "quota system" of sampling-but were wrong. The U.S. had become so complex that picking just the right population...

Author: /time Magazine | Title: Essay: DO POLLS HELP DEMOCRACY? | 5/31/1968 | See Source »

...rare phenomenon in UFO literature), Klass describes the scientific detective work that led him to decide on the probable cause of most previously unexplained UFO sightings. The enigmatic, incandescent objects, he concludes, are really a family of atmospheric phenomena that include not only coronas but ball lightning, St. Elmo's fire and "Foo Fighters," the same luminous globs that tailed World War II military aircraft. Klass seems resigned to the fact that it will take more than his well-documented evidence to shake dedicated saucer believers out of their state of UFOria...

Author: /time Magazine | Title: Books: Short Notices: Mar. 29, 1968 | 3/29/1968 | See Source »

...their way. And as the networks have made the most of them, news shows like Cronkite's have become one of the most important and influential molders of public opinion in the U.S. Some 58% of the U.S. public get most of their news from television, reported an Elmo Roper poll last year...

Author: /time Magazine | Title: Television: The Most Intimate Medium | 10/14/1966 | See Source »

...also leaves a legacy of love. Six and a half tons of soap and clothes go from New Orleans this week to Rod's wards. The Clarion Herald plans to continue the fund drive for his orphanage. Said the paper's executive editor, Father Elmo Romagosa: "Captain Rod has done more than launch a campaign for the Vietnamese children. He has made thousands of persons in communities throughout Louisiana feel that they have a personal stake in Viet...

Author: /time Magazine | Title: The War: A Captain's Legacy | 12/24/1965 | See Source »

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