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...child, the Toys "R" Us store in Phillipsburg, N.J., is a wonderland. Just browse the aisles - Transformer toys over here! A talking Elmo over there! Charmin toilet paper! Dawn dishwashing liquid...

Author: /time Magazine | Title: Can Toys "R" Us Sell Toilet Paper? | 4/28/2009 | See Source »

...store aren't a total snore for the toddler set. "R" Markets will also sell decidedly nonessential, kid-friendly products like Pez dispensers, gumball machines and a host of other candy brands that will keep dentists employed for a millennium. Plus, most products have a kid-friendly feel - Elmo and Grover on the juice boxes, food packaged as "P'Sghettti Loops," toddler toothbrushes and such. Still, the intent of the "R" Market is clear. With nondiscretionary products like toys more vulnerable to consumer-spending swings, Toys "R" Us needs to give parents more reasons to shop at its stores. "Certainly...

Author: /time Magazine | Title: Can Toys "R" Us Sell Toilet Paper? | 4/28/2009 | See Source »

...Elmo, arguably the most successful Sesame Street character in recent years - he has a vibrating doll, people - can do sarcasm and irony just as well as any British comedian. So when Ricky Gervais, creator and star of the U.K. version of The Office, showed up to perform with the furry little Muppet, he nearly met his match in hilarious banter...

Author: /time Magazine | Title: Elmo Schools Ricky Gervais | 3/13/2009 | See Source »

...biggest lesson here is: don't ever question Elmo about his pajamas. If the lovable little monster wants to wear night clothes when he goes to bed (even though he typically parades around in the buff) then, who the hell are you to question that, Ricky? Elmo: "It's acting. It's called acting, Mr. Gervais. Acting!" Diva alert...

Author: /time Magazine | Title: Elmo Schools Ricky Gervais | 3/13/2009 | See Source »

...Elmo may be 38 years old, but he’s still relevant, from the inner cities of the United States to the orphanages of South Africa, the president of Sesame Street Workshop told a crowd at the Harvard Graduate School of Education (HGSE) yesterday. “Sesame Street reaches children in every demographic group,” said Gary E. Knell. “We have received more Emmy awards than any other show on TV—117, but who’s counting?” Knell’s talk was sponsored by the Weatherhead...

Author: By Brittany M Llewellyn, CRIMSON STAFF WRITER | Title: President of Sesame Street Speaks to Ed School | 11/15/2007 | See Source »

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