Word: elmo
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...Last month he had the heady experience of turning down a job, for which he could "name his own price," offered him by rival RCA. Refusing jobs has become almost a matter of routine. In his 15 years at CBS he has said no (sometimes repeatedly) to Pollsters Elmo Roper and Nielsen, FORTUNE, Massachusetts Institute of Technology and two other universities, three advertising firms, assorted Government agencies and well-heeled foundations...
Prepared by The Editors of TIME in collaboration with Alvin C. Eurich and Elmo C. Wilson...
Many a small U.S. farm town-big enough for a post office or a bank branch but too small for a movie house or a department store-is dying. All over the U.S., judging by new census figures last week, little towns with names like What Cheer, St. Elmo, and Honey Grove are slowly withering...
Prepared by The Editors of TIME in collaboration with Alvin C. Eurich and Elmo C. Wilson...
...drop, illustrating passages by pushing his,hoarse old voice up into squeaky soprano register and down into roaring baritone range as well. At drill's end each day he dismissed a thoroughly exhausted cast -including Metropolitan Opera Baritones Giuseppe Valdengo (Falstaff) and Frank Guarrera (Ford), Contralto Cloe Elmo (Dame Quickly), Mezzo-Soprano Nan Merriman (Mistress Page) and Soprano Herva Nelli (Mistress Ford). But as they dragged themselves home, the inexhaustible maestro, 40 years the senior of the eldest of them, tramped out with a fresh and fearsome eye to rehearse his weekly NBC Symphony programs...