Word: elmo
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...Iowa City, Pollsters George Gallup and Archibald Crossley dutifully showed up for a three-day forum on poll-taking (Elmo Roper was invited too, but took sick and couldn't make it). Gallup insisted that he enjoyed living dangerously but "I'll never be happy until we've got this thing licked." Crossley concurred: "We are not here to praise the polls, but certainly not to bury them...
...Elmo Roper, whose poll on the last election had been as wrong as the others, last week stopped his syndicated weekly newspaper column ("What People Are Thinking"). Roper said he still thinks it important to tell what people think, but he wants to spend more time investigating why they think that...
...their fuss & feathers, were traditionally no fair test of the Met's ability. As the week wore on, critics found some things to applaud more heartily: the season's first Götterdammerung, the sound and spirit of Conductor Wilfred Pelletier's orchestra in Mignon, Cloe Elmo and Jussi Bjoerling's Il Trovatore, and the excitement of Tenor Ferruccio Tagliavini's L'Elisir D'Amore...
...paper. After next March the job will make him top man on the campuses of 32 state colleges and institutes, which will have local administrators but be controlled from Albany. A former professor of education, Psychologist Eurich likes to think up tests. His best known one, which he and Elmo C. Wilson devised: TIME'S Current Affairs Test...
...George Gallup, Elmo Roper, Archibald Crossley and all the other pollsters who had been dead wrong on the election could not see the joke. They had reason to wonder last week whether their great fiasco would not put them, like the Digest, out of business...