Word: elmo
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Some of the sights TV,showed were really something to see: the mounting uneasiness of Pollsters George Gallup and Elmo Roper as they tried through the night to explain figures that continued to defy their predictions; the smug expression on the face of Republican Campaign Manager Brownell as he twice claimed a Dewey victory; the glum face of Democratic National Chairman McGrath as he first expressed confidence in his candidate, the camera's slow pan around G.O.P. headquarters after dawn, the empty, gaily decorated Hotel Roosevelt ballroom, with no one left to hear a victory speech that...
Redder-faced still was FORTUNE'S Pollster Elmo Roper. He had predicted a Dewey landslide comparable only to Roosevelt's victory over Landon. He was so sure of it that, on Sept. 9, he said he would report no more figures unless there was a significant change. On election eve, he had found none, said: "I stand by my prediction. Mr. Dewey is in." But Roper, who had predicted the three previous presidential elections within .2 to 1.2% of accuracy, had no alibis. Said he: "How did we go wrong? I frankly do not know...
...While Elmo Roper and Thomas E. Dewey have assured the American people that the presidential election this year will be a mere formality, Republican chiefs are quaking in their well-polished boots over the future of the Senate. Since 1946, the GOP has held a modest 51 to 45 edge. But of the 17 Republican seats up for vote in November, no less than eight may fall to the Democrats--yet of the 14 Democratic seats, only four or five are doubtful. An over-all gain of four seats would give control of the upper house back to the Democrats...
...next President of the U.S.? Just after Candidate Harry Truman set bravely off in pursuit of Candidate Tom Dewey (see below), a man who should be able to answer that question, if anybody can, announced his answer: Dewey. Writing in the New York Herald Tribune this week, Pollster Elmo Roper decided on the basis of his latest FORTUNE Survey that the election was as good as won before the campaign had even started...
Political prophets like Pollster Elmo Roper were publicly advising the President to throw in the sponge (see above). Eleanor Roosevelt practically conceded a Republican sweep; she included in one of her daily columns a friendly warning for President-apparent Tom Dewey on the problem of getting along with Congress. Heading back from a swing through the West, Columnist Marquis Childs reported the Pacific Coast in the bag for the Republicans, gave the Democrats a fighting chance in only five of eleven western states...