Word: elmo
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...folks were buzzing with big talk. A local kid, towheaded Richie Ashburn, was knocking them dead up in the big leagues with the Philadelphia Phillies. It was his first season, too. Last week, the Ashburns just couldn't wait any longer. The family-even Grandma, Grandpa and Uncle Elmo -set off to Chicago to watch Richie play...
...Haystack. Last week, sitting in his Princeton, N.J. office, Dr. George Horace Gallup riffled contentedly through the answers. A big, friendly, teddybear of a man with a passion for facts & figures, Pollster Gallup has been finding needles in the U.S. haystack for the past twelve years. Other pollsters, like Elmo Roper and Archibald Crossley, have been doing it just as long. But George Gallup's four-a-week releases to 126 U.S. newspapers have made the "Gallup Poll" a household word and Gallup the Babe Ruth of the polling profession...
...Conducted for TIME, under the supervision of Elmo Roper, by local survey organizations in Britain, France, Sweden, Switzerland and Italy. U.S. military government authorities made available the results of a comparable survey in the U.S. Zone of Germany...
...weekly newspaper column, "What People Are Thinking," Elmo Roper usually gives the facts about his public-opinion polls. This week he thought the time had come to scotch the story about a poll he never made. He wrote...
...Elmo Roper (Sun. 2:45 p.m., CBS), totting up the answers to his survey of Western European opinion (see INTERNATIONAL...