Word: elmo
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President Taylor thought the advantages were obvious: "We simply would be providing better football entertainment,* reaping more revenue from it, and through this enterprise expanding our intramural programs." Taylor announced that he would hire Elmo Roper to poll Louisville football fans to see what they thought of the idea...
From Karachi to Calcutta, he flew through blinding rain and cloud. Over the Hump, which he had flown 102 times during World War II for the Chinese National Aviation Corp., the plane bounced and tossed. Blue St. Elmo's fire glowed eerily from propellers and wing tips. His automatic pilot went out. For the rest of the way, he had to fly by manual control...
Many a hard-working man of God got some encouragement last week to work harder than ever. Periodically since 1942, Elmo Roper pollsters have asked a nationwide sampling of citizens: what group "do you feel is doing the most good for the country at the present time?" In five years, the "religious leaders" category has jumped from third to first place. Chief source of popular disenchantment: Government leaders. How the nation's leaders rate (in percentages) with the people...
Alvin C. Eurich and Elmo C. Wilson...
...doctor to give birth-control information to a patient whose health or life might be endangered by pregnancy. Roman Catholic spokesmen promptly opposed it. But the doctors had some unprecedented support: the Hartford Courant, first major Connecticut newspaper ever to come out on their side, 500 ministers, an Elmo Roper poll which showed that 85% of the state's citizens (including 75% of its Roman Catholics) favored the bill in principle...