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Some scientists suggested another possibility: that the fireballs were nothing more than St. Elmo's Fire, a reddish, brushlike discharge of atmospheric electricity which has often been seen near the tips of church steeples, ships' masts and yardarms. It often appears at a plane's wing tips...

Author: /time Magazine | Title: Science: Foo-Fighter | 1/15/1945 | See Source »

...FORTUNE Survey, conducted by Elmo Roper, divided the popular civilian vote: Roosevelt, 53.6%; Dewey...

Author: /time Magazine | Title: Last Guesses | 11/13/1944 | See Source »

There seemed little doubt that the election would be close, unless all the polls and the experts were wrong. Pollster Gallup gave Franklin Roosevelt a slight edge (51%) but had left himself plenty of room to get back off the limb. The FORTUNE survey, conducted by Elmo Roper, gave Candidate Roosevelt 53.5%, but it also pointed to the numerous imponderables that make poll-taking risky work in 1944. Some of them: 1) the soldier vote; 2) migrating war workers; 3) the difficulty of poll-taking under gas rationing; 4) the "silent vote." The one new development in the FORTUNE poll...

Author: /time Magazine | Title: The Last Days | 11/6/1944 | See Source »

FORTUNE sent Elmo Roper's interviewers into Pennsylvania, the Keystone State, during the last week of September. Their findings...

Author: /time Magazine | Title: U.S. At War: Keystone State | 10/23/1944 | See Source »

Thirteen weeks before the election, during the week ending Aug. 5, Elmo Roper's interviewers conducted the latest FORTUNE survey. Result of one question: "Which one of these four statements do you come closest to agreeing with...

Author: /time Magazine | Title: OPINION: Roper & Gallup | 8/21/1944 | See Source »

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