Word: elmo
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...EARNEST ELMO CALKINS New York City...
...Nazi invasion. In 1940 Paul Lazarsfeld, public-opinion researcher, retained him to make a handwriting analysis of mail received by several U.S. Senators during the debate on the conscription bill. His educational rating of the letter-writers (later checked by interviewers) attracted the attention of FORTUNE'S Elmo Roper, who is also a director of Spiegel's. At Roper's suggestion, Spiegel's gave Marseille a trial: 20 handwritten order blanks from reliable customers, 20 from known delinquents. Looking solely for indications of honesty or dishonesty, he failed dismally. Next, he was given 200 specimens...
...York's ex-State Supreme Court Justice Edgar J. Lauer and wife Elmo Lauer, who was given three months in jail in 1939 for smuggling, sued an insurance company for $5,604.50 as indemnity for the loss of a trunk. The trunk, they declared, contained eleven neckties worth $10 apiece, six hand-embroidered voile drawers worth...
...ELMO C. WILSON, University of Minnesota...
Last year CBS engaged Pollster Elmo Roper to find out how much good its 40 evening shows did for the products that sponsored them. Last week his answer was made public. It was a lot more encouraging than that which Statistician George Gallup gave to R.K.O. when it asked him to survey the cinema business (TIME, July 21). Using as his yardstick a period of one month, Roper discovered a raft of pleasant statistics about CBS and its programs. Among them...