Word: elmo
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...star Princeton tackle and track man. For active operators the academicians will lean on two experienced pollsters, British-born Harry H. Field (no kin to Marshall Field), who worked six years for George Gallup and organized the British Institute of Public Opinion, and F. Douglas Williams, who worked for Elmo Roper, conductor of the FORTUNE Poll...
...first assistants last week Wild Bill Donovan chose moose-tall Playwright Robert Emmet Sherwood (who also has the President's ear, sometimes works on speeches for the White House) and FORTUNE'S Surveyor Elmo Burns Roper Jr. (see p. 15). Bob Sherwood will have charge of morale warfare-i.e., such campaigns as Britain's "V for Victory" drive in Nazi-occupied territory. Elmo Roper will take care of all kinds of background research...
...ELMO C. WILSON, University of Minnesota...
From what followed, two things were clear: 1) the U. S. manufacturer is anxious to do his duty, but 2) he has no stomach for war economics. Significant were the results of an Elmo Roper survey of public opinion for N. A. M.: only 10% of the U. S. believes that business is driving the country towards war (only 1% believes the President is doing so). Still fearful of future Nye investigations, still leery of munitions-making, many NAMembers took satisfaction in this low figure...
...prediction, but Mr. Wall allowed himself a statistical error of 2%, definitely predicted that Roosevelt would win the popular vote although Willkie might have a majority on the electoral college. But in 1940, as in 1936, the closest estimate of the popular vote was made by quiet, curly-haired Elmo Burns Roper, who has never made any great hullabaloo because he was one of the first to undertake political polls by the scientific sampling method and still makes no extravagant claims for his surveys...