Word: elmo
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Long has the New York Stock Exchange wailed that nobody understands it at all. Recently it hired Elmo Roper, specialist who conducts FORTUNE'S Survey, to find out for sure. He sampled 5,166 men and women, carefully scattered as to place, age, income, occupation. Last week the Exchange published the first installment of his findings: the answer to what the U. S. doesn't know about...
...Belgian peasants, distributed programs which promised "an amazing expose of the intimate life of the Mad Dog of Europe." The picture did not quite live up to the promise. It described the hardships and eventual victory of the conquered Belgians. Hero was the original Tarzan, big, soft-looking Elmo Lincoln, playing a blacksmith into whose custody the captured Kaiser (Rupert Julian) was given after the War. The late Lon (Man of a Thousand Faces) Chaney played walrus-whiskered Admiral von Tirpitz, as mild-looking a Santa Claus as ever ordered an ocean liner spurlos versenkt (sunk without trace...
...Elmo's Author...
...game for another try? ... Nature of my research: the life and works of Augusta Evans Wilson, author of St. Elmo, a best-seller for a half century. I am interested in the following kinds of material: letters by and to Mrs. Wilson, authentic anecdotes about her life, the names and dates of newspapers and magazines containing information about her and her books, signed and unsigned magazine articles by Mrs. Wilson, and any suggestions which might reasonably lead to information about this author...
...years the New York Stock Exchange has tried to put its best foot forward to the public. For six years the Exchange has wondered why its wooing has not produced a spark of reciprocal affection. Last week the Exchange hired Elmo Roper, chief researcher of FORTUNE'S famed polls of public opinion, for a special job: to find out what the middle and upper income people of the U. S. now think of the Exchange. Object: to improve its style of wooing...