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...have been practicing polygamy. Bothering no one, they might have continued to do so had not U. S. relief agents found it out last month. Families of Brethren, reported agents, run from nine to 15 children. Specifically, one 18-year-old had three wives. On this information County Attorney Elmo Bellinger charged into the "Strip," began serving warrants...

Author: /time Magazine | Title: Religion: Strip Polygamy | 9/16/1935 | See Source »

Late last year TIME asked two young members of the University of Minnesota faculty, Alvin C. Eurich and Elmo C. Wilson, to draft a current affairs test for use in schools and colleges. Testmakers Eurich and Wilson, old hands with an interrogation mark, based their questions on stories which were thoroughly covered by both TIME and U. S. newspapers between Sept. 1, 1934 and Jan. 15, 1935. Just in time for mid-years the examination was completed. Some 60,000 students have tested their knowledge on it. That TIME readers may test theirs, the Eurich-Wilson questionnaire is reprinted...

Author: /time Magazine | Title: Education: Current Affairs Test | 3/11/1935 | See Source »

Advertising 50 years ago was described by Earnest Elmo Calkins, who related how agencies bought space in newspapers as cheaply as possible, then scurried around for advertisers to whom to sell it as high as possible. J. Walter Thompson scored a coup by cornering so much newspaper space that other agents had to buy from...

Author: /time Magazine | Title: Press: Jubilant Tradepaper | 7/30/1934 | See Source »

...Earnest Elmo Calkins, 63, famed advertising expert, retired as president of Calkins & Holden, Inc. ''because I have become so deaf that I cannot properly perform the duties of an advertising agent, the most important of which is contact with clients." Mr. Calkins won the Edward Bok gold medal in 1925 for distinguished personal service in advertising "in recognition of his pioneering efforts in raising the standards both of the planning and execution of advertising." His book, Consumer Engineering: A New Technique for Property, will be published this autumn and in future he will devote more time to writing...

Author: /time Magazine | Title: Business: Personnel: Oct. 12, 1931 | 10/12/1931 | See Source »

...dear pill." The New York Times editorialized: ". . . A baking company in Philadelphia makes its pies square. . . . There will still be old fashioned pie-eaters to object that the new model gives a much greater proportion of crust to filling (see Euclid on area of circles). . . ." To this Earnest Elmo Calkins, famed advertising man and author, replied in a letter: "Square pies are not new. . . . My mother always baked her pies in square tins, or rather oblong rectangles. There were eight mouths in the family, and the standard circular pie cut into pieces of eight allowed but 45 degrees per mouth...

Author: /time Magazine | Title: People: Dec. 15, 1930 | 12/15/1930 | See Source »

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