Word: elmo
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...assistant managership goes to Stuyvesant Barry '31, of Orange, N. J., also a graduate of St. Paul's Truman Hicks Brackett '31, of Jamaica Plain, who went to the Browne and Nichols School, will be 1931 cross country manager next fall, and Oliver Lawrence Garrison Elder '31, of St. Elmo, Tenn., an alumnus of St. Mark's School, is the interdormitory manager...
There was a strange trial at Benton, Ill., last week. Three men- Charles Birger, Art Newman and Ray Hyland, gangsters all-were on trial for murder. The state claimed that they had paid Harry Thomasson, 19, and Elmo Thomasson, 17, $50 apiece to kill Mayor Joe Adams of West City, Ill., last winter (TIME, Feb. 21). The jury was chosen, the prosecution made its case, it was time for the defense to offer its testimony. But, one after the other, attorneys for Messrs. Birger, Newman and Hyland announced that their clients would not testify. Neither did they offer any other...
...Pineville, La., waters lapped toward the grammar school. Elmo Rich, 11, waded in them, stepped into a deep hole, drowned...
Thanks to the splendid leadership of such men as Ernest Elmo Calkins, the advertising agency business has been characterized by the highest ideals of professional practice. The Batten advertisement will be condemned by the great majority as an egregious breach of professional practice. To say the least, the advertisement is in extremely bad taste. It smacks of "sour grapes...
...chief prize (gold medal) was given "for distinguished personal service in advertising" to Ernest Elmo Calkins, President of Calkins & Holden, Manhattan agency. Originally a printer, Mr. Calkins studied art because he knew that good typography must follow the principles of design. In 1902 he went into partnership with Ralph Holden. Together they worked out the first complete advertising campaign ever produced?with typewritten outline, sketches and exhibits. They organized a special art department, a special typographic department, necessitities that are axiomatic now. They wrote the first book on the new advertising practice, Modern Advertising.? Mr. Calkins has been writing...