Word: elmtaryd
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...Kamprad created Ikea with a cash gift from his father. The name was derived from his initials plus the first letters of the farm and village where he grew up (Elmtaryd, Agunnaryd). The idea was--and still is--to create and sell innovative design at a great price. Initially he sold such items as pens, picture frames and nylon stockings. But he was interested in the work of mid-century furniture designers like Charles Eames, Arne Jacobsen and Russel Wright. Eventually Kamprad turned his focus to mail-order catalogs and stores that could sell his wares on a mass scale...
IKEA is run by missionaries who were charged up by Ingvar Kamprad, 61, a Swede who started the company when he was only 17. He synthesized the name IKEA from his initials and those of Elmtaryd, his family's farm, and Agunnaryd, the community where he grew up and where he began the business some 40 years ago by selling ball-point pens through the mail. IKEA's management is still youthful, light on titles and neckties and thoroughly gung ho. The spirit is whipped up in seminars for employees on "the IKEA way." One thing stressed in the sessions...
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