Word: elmtaryd
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Dates: during 1980-1989
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IKEA is run by missionaries who were charged up by Ingvar Kamprad, 61, a Swede who started the company when he was only 17. He synthesized the name IKEA from his initials and those of Elmtaryd, his family's farm, and Agunnaryd, the community where he grew up and where he began the business some 40 years ago by selling ball-point pens through the mail. IKEA's management is still youthful, light on titles and neckties and thoroughly gung ho. The spirit is whipped up in seminars for employees on "the IKEA way." One thing stressed in the sessions...
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