Word: elmtaryd
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Dates: during 2000-2009
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...Kamprad created Ikea with a cash gift from his father. The name was derived from his initials plus the first letters of the farm and village where he grew up (Elmtaryd, Agunnaryd). The idea was--and still is--to create and sell innovative design at a great price. Initially he sold such items as pens, picture frames and nylon stockings. But he was interested in the work of mid-century furniture designers like Charles Eames, Arne Jacobsen and Russel Wright. Eventually Kamprad turned his focus to mail-order catalogs and stores that could sell his wares on a mass scale...
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