Word: elsas
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Dates: during 1940-1949
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...fabulous Elsa signed a five-year contract to write a six-day-a-week syndicated column, Elsa Maxwell's Particles. Her reason: a laughter shortage in national defense. "It is a matter of morale," she says, "to be as happy as you can through...
Incidental, according to Elsa, who scorns all "stodgy security," is the fact that her column will pay well. It starts in 20 papers with a circulation...
...print, unfortunately, Elsa is not so entertaining as when bubbling in her energetic flesh...
...newcomer to the U.S. is the syndicate which signed up Elsa. Called Press Alliance, Inc., it is headed by Paul Winkler, a slight, 43-year-old, U.S.-admiring Frenchman who, until the Nazis arrived, operated Europe's largest feature syndicate (Opera Mundi). A sort of French version of Hearst's King Features (whose representative Winkler was for years), Opera Mundi differed from U.S. syndicates in two respects: It also acted as a literary agency and publisher of magazines. It had the largest women's magazine (Confidences: circ. approximately 1,000,000), three children's magazines, including...
Except for Elsa's column Press Alliance thus far has acquired only syndicate small fry, notably a South American comic strip called G. Whiskers. But Press Alliance has started patiently to expand along the lines of its Blitzkrieged French predecessor. So far Winkler has sold U.S. publishers three books by Genevieve Tabouis, Pierre Lazareff, H.R. Knickerbocker...