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Educational List Sources (ELS) and American Student Lists (ASL) both compile vast databases of information about college students in the U.S. and rent them to companies interested in marketing their products on college campuses.
ASL and ELS charge between $40 and $120 per thousand names, a premium over the cost of lists of the general public.
The information that ELS and ASL provide--including students' names, addresses, telephone numbers and e-mail address--allows companies to tailor their pitches to a pool of potential consumers that are flush with disposable income.
The Crimson contacted a series of companies that have an extensive direct-mail marketing presence on college campuses and inquired about the source of their mailing lists. All of the companies, with the exception of American Express, which would not discuss the source of its direct-mailing lists, said they...
Both ASL and ELS are extremely guarded about the manner in which they compile their databases and would not speak with The Crimson about the source of their student information.