Word: eltinger
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Surveys show that there is a growing skepticism on the part of the public about all advertising. This comes from fraud and deception, overexaggeration, puffery and insinuation. We think it's time to improve the climate in which advertising works. -Victor Elting, Chairman, National Advertising Advisory Committee
The instrument for change will be the National, Advertising Review Board, which is being formed by the major advertising trade associations in cooperation with the Council of Better Business Bureaus. The review board, expected to be operating by fall, will consist of 50 members representing advertising agencies, industry and the...
A MILITARY HISTORY AND ATLAS OF THE NAPOLEONIC WARS by Brigadier General Vincent Esposito and Colonel John Robert Elting. Unpaged. Praeger. $19.95. At the heart of this volume are 169 maps, 9 in. by 12 in., originally prepared for use at West Point. The maps begin with "Europe in 1795...
Then too, there are reasons of pride. Harvard rarely gets wrestlers of championship calibre, but when a top-flight competitor comes along, no one would want to deny him a chance to enter the Easterns. A few Ivy wrestlers do take places--two Penn wrestlers scored this year, and Yale...
But the Crimson didn't win any of the next six matches. Sophomore 137-pounder Howie Durfee, sporting the best record of any Harvard wrestler, came roaring from behind in the last minute to go ahead of Jay Fetner 8-7. But Fetner picked up a point for time advantage...