Word: elton
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Dates: during 1950-1959
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This week Truth Salesman David Elton Trueblood, 53, got the biggest selling job of his life. He was appointed chief of Religious Policy for the U.S. Information Agency. As such, he will be in charge of one of the busiest, farthest-flung and least-known religious enterprises in the world...
...seeds of this change were sown by two great pioneers whose names are scarcely known-Frederick Winslow Taylor, a onetime day laborer, and Elton Mayo, an Australian immigrant turned Harvard sociologist. Their work did not seem related, but it was. Taylor, who died in 1915, was the father of scientific management; he increased industrial production by rationalizing it. Mayo, who died in 1949, was the father of industrial human relations; he increased production by humanizing...
...efficiency" no longer yielded greater output. Example: at a Pennsylvania textile plant where the labor turnover in one of the spinning departments was 41 times higher than elsewhere in the plant, efficiency experts in 1923 set up various wage incentives, yet production remained low and spinners kept quitting. When Elton Mayo was called in, he discovered the men were poor producers for a reason which had not occurred to anyone: they were unhappy. The machines had been set up so as to deprive the men of virtually all human contact with one another; lonely, they fell into melancholy and hypochondria...
...market only a fortnight, it had already sold 200,000 copies, promised to be one of the year's big hits. RCA Victor had rushed out a deluxe version by Hugo Winterhalter with full orchestra and chorus, and one for the country trade by sad-voiced Hillbilly Elton Britt...