Word: elvisabilia
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Dates: during 1997-1997
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With money flowing in from Graceland, EPE could afford to turn its attention to a thornier problem: controlling Elvis' name and likeness. Earnest collectors of Elvisabilia remember the late '70s and early '80s as a woeful time when shoddy gewgaws--Elvis toenail clippers, vials of "Elvis Presley's Sweat"--were sold with impunity and by companies that paid no licensing fees to EPE. At issue was what is known as "rights of descendability of publicity"--legalese for the ability of a famous person to control the use of his or her name and likeness. Existing law, while not entirely clear...
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