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MARKETING ELVIS

Author: /time Magazine | Title: Letters: Aug. 25, 1997 | 8/25/1997 | See Source »

...Elvis memorabilia [BUSINESS, Aug. 4] had me howling over E.P.E. president Priscilla Presley's astute insight into how Americans value their dead icons. And your review of riches generated since the King's death reminded me of an Elvis-impersonators convention in Las Vegas. Some 20,000 would-be Elvises attended the gathering in 1977, a 5000% increase over 1975. Had the impersonator trend continued geometrically through 1997, there might now be full national employment due to the tens of millions of Elvis wannabes. Just think, Priscilla Presley could displace Bill Gates at the top of the corporate hierarchy. Imagine...

Author: /time Magazine | Title: Letters: Aug. 25, 1997 | 8/25/1997 | See Source »

The Elvis Presley estate and others have purchased broad "rights of descendibility of publicity"--court rulings that foster the creation of generations of idle rich at the expense of free speech. Presley family members and heirs of similar celebrities have veto power over how a person is portrayed in art...

Author: /time Magazine | Title: Letters: Aug. 25, 1997 | 8/25/1997 | See Source »

ELVIS IMPERSONATORS The King is dead; long live the ersatz Kings. After 20 years, the Elvis biz has never been better

Author: /time Magazine | Title: Notebook: Aug. 25, 1997 | 8/25/1997 | See Source »

Churchill, no doubt, and Roosevelt. But which Roosevelts: Franklin, Eleanor and Teddy? Who was more influential: Stalin or Lenin? Ford or Gates? John Lennon or Mick Jagger? Elvis? Louis Armstrong? Margaret Sanger? Rosa Parks? Marlon Brando? Einstein? Picasso? Mother Teresa? Jackie Robinson? Which ones were truly important, and what will...

Author: /time Magazine | Title: THE TIME 100: HELP US CHOOSE | 8/18/1997 | See Source »

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