Word: elvises
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Elvis had left his entire estate to Lisa Marie, naming his father Vernon executor until Lisa Marie reached age 25. Vernon, who died in 1979, named Priscilla, who was not an heir, as executor. Vernon believed, no doubt correctly, that with dozens of bankers and lawyers circling the estate, Priscilla...
"I was shocked when the estate was handed to me, because there was very little money available. We really didn't have anything," said Priscilla during an interview in her modest office on Sunset Boulevard in Los Angeles, where she has run Elvis' estate since 1979, when not making a...
The estate was heading toward the red when Priscilla took over. There were the taxes and maintenance on Graceland, salaries for hangers-on and family members, the looming depredations of the IRS. By the early '80s, Priscilla, now both trustee for the Presley estate and president of EPE, had recruited...
With money flowing in from Graceland, EPE could afford to turn its attention to a thornier problem: controlling Elvis' name and likeness. Earnest collectors of Elvisabilia remember the late '70s and early '80s as a woeful time when shoddy gewgaws--Elvis toenail clippers, vials of "Elvis Presley's Sweat"--were...
With laws, of course, come litigation--so much of it in this case that EPE quickly became known as the Darth Vader of the merchandising-licensing business. "All we want," says Soden, "is to run our business and not have every little schlocky guy around ripping off Elvis and putting...