Word: elvises
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Let's say, just for argument's sake, that you have been bitten by the Elvis bug. You dye your hair black, don a white rhinestone-studded jumpsuit, curl your upper lip into a passable sneer and venture forth. You start the world's 481st Elvis fan club. You print...
The name of this tenacious corporation, not coincidentally, is Elvis Presley Enterprises. It controls much of the half-billion-dollar global Elvis industry, strictly limiting the world's supply of singing hound-dog dolls, Heartbreak Hotel matchboxes, leather-jacketed teddy bears and pink Cadillac key chains--not to mention the...
While it may not seem very difficult to take a foursquare American icon like Elvis and make money off of him, in fact the reverse has been true, and therein lies an illuminating tale. Unlike the story of Elvis' rise from poverty to fame and bloat, which will certainly be...
The upshot is that in a decade and a half, the woman Elvis met and fell in love with when she was a pretty 14-year-old Army brat (and he the world's most famous private) has taken a company with a market value of $3 million and virtually...
But as his income from record sales and movies declined in the '70s, his tastes remained expensive. When he died in 1977, his $4.5 million estate would have fetched little more than $3 million in the sort of forced liquidation that the IRS and other creditors would have soon brought...