Word: elye
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Fast-food restaurateurs are especially excited by m-commerce, which promises to inject more "fast" into their business while helping reduce employee theft and errors in making change. End-of-shift reconciliation is automatic, so there's no clumsy comparing of credit-card receipts with the register. "People can't...
Nobody played the business of golf better than Ely Callaway. He bought a fledgling four-person start-up in 1982 and turned it into the most successful purveyor of golf clubs in the sport's 300-year history. Callaway's innovation was to design clubs with oversize heads (remember your...
Callaway Golf's success spawned a fiercely competitive $4 billion industry that has lately been showcased by a pro named Tiger and the marketing magic of a company called Nike. Yet if anything troubled Ely Callaway in his final days (he succumbed to cancer on July 5 at 82) it...
Ely Callaway revolutionized golf with the simple idea that if he made a demonstrably better club, people would pay big bucks for it. Over the past decade, Callaway's formula became the conventional wisdom for growing almost any game: combine new technology, savvy marketing and a stable of mediagenic, talented...
Still, a boost in the ball market will not sustain a rebound in the industry. Hayley Kissel, an analyst at Merrill Lynch, points out that companies such as Callaway and Nike will have to keep expanding into other products. That's why the industry is eagerly awaiting Nike's new...