Word: em
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Dates: during 1960-1969
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...Join 'Em." With financial backing from Kaiser and technical guidance from onetime Utah Cowpuncher Pearce, the Brazil nuts went ahead anyway. U.S. engineers converted an old foundry to make Willys' castings, began building the sprawling, efficient plant at Sao Bernardo. The Brazilians set about lining up parts suppliers. A manufacturer of hypodermic needles converted his production to gas and oil lines, and a blacksmith bid to supply wheels. Recalls Willys Treasurer Paulo Quartim Barbosa: "We gave him an order for 500 wheels. They weren't quite square-but almost. Our technicians found they had eight protruding points...
...Hamilton, Poor Hamilton, Madison Wrote 'Em and You're Feeling So Sad. That, in effect, was the title of the story, sketched out last week before a joint-meeting of the American Statistical Association, the Biometric Society and the Institute of Mathematical Statistics...
Catch 'Em Again. Reminiscing last week about his Roosevelt era, Lombardo produced an eerie lesson in the vagaries of time. Older people at first rejected...
...fads. But the college kids who loved him years ago are now captains of industry-and they like to go dancing wherever Guy Lombardo plays. Their own kids wouldn't go there with gas masks, but that doesn't bother quiet Guy Lombardo. "Nowadays we lose 'em in the teens oftentimes, sure," he says, "but we catch 'em again later...
...highly successful four-seater Thunderbird in 1958, Detroit has been speculating on when General Motors would bring out a competitor. Buick ended the speculation last week when it unwrapped its big-fendered Riviera hardtop, which is firmly dedicated to the G.M. principle that if you have to join 'em, beat 'em. The Riviera is 3 in. longer than the Thunderbird, sports a more powerful engine, and has a steering wheel that tilts to seven different vertical adjustments, while Thunderbird's wheel only bends to the side to ease entry and exit. The Riviera will sell...