Word: embeddedness
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Marketers know plenty right now. Advertising networks like DoubleClick and MatchLogic, content sites like Time.com (TIME's online affiliate), and even retailers like Amazon.com are able to gather information by depositing numerical files called cookies into your Web browser. Embedded in the cookie is an identifying number, like a cyber...
July 1, 2030. Like just about everyone she knows, Angela Jefferson, 36, wakes up to the insistent patter of a HealthWatch Model 9000 alarm clock. "Today is Monday, and the time is 6 a.m.," the little box chirps. Angela stares at its smooth, blue face long enough for the embedded...
He spoke of the need for democracy to "become embedded in society," with a strong and independent judiciary to assure that all citizens--men and women--feel equal under the law.
For PVR companies, the money may eventually be, as it was for Microsoft, not in the hardware but the software: the interface, program databases, associated content like TV "magazines" to guide users and advertising. (Neither system currently shows ads, but each has discussed future possibilities, including sponsorships.) "Our strategy is...
Professor of Romance Languages and Literatures Doris Sommer, co-chair of the ethnic studies committee, says she is concerned that ethnicity be considered a general concern rather than a particular issue. She adds that students need to understand that ethnic studies are embedded within the disciplines that they are already...