Word: embeddedness
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Opportunity is the silver lining embedded into every crisis. With so many sectors in flux, savvy players will reap rewards. But executives are demonstrating an unwillingness to retrench, and the report mounts a persuasive case for why that's a dangerous thing. Emerging from the tumult unscathed requires a clear...
This past Sunday, the media were allowed to cover the return of a fallen U.S. soldier for the first time in 18 years. The ban on coverage of such ceremonies, in place since it was imposed by the first Bush administration in 1991, was drafted under the pretenses of privacy...
Each of the hotel's 146 rooms is decorated in soft shades of coral, beige and blue. Well-heeled visitors may want to splash out on the historic first-floor suites, formerly offices where socialist planners met to draft the country's economic policies. Today those rooms boast marble bathrooms...
Move over, organic, fair trade and free range--the latest in enlightened edibles is here: food with "embedded" positive intentions. While the idea isn't new--cultures like the Navajo have been doing it for centuries--for-profit companies in the U.S. and Canada are catching on, infusing products with...
Gimmick or not, in this economy any product that promises a spiritual pick-me-up could be in high demand. Since the recession, says Phil Lempert, editor of health-food site Supermarketguru.com "everyone is ready to jump off a bridge." With the right marketing, he says, embedded foods "could be...