Word: embraer
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Since we reported on jetmaker Embraer in the May issue of TIME Global Business, the Brazilian up-and-comer has garnered fresh attention. Embraer recently announced that it would open a plant in Jacksonville, Fla., and start pursuing U.S. defense and homeland-security contracts. (Embraer already sells a line of surveillance aircraft to the governments of Brazil, Greece and Mexico.) Then more news: discount carrier JetBlue Airways ordered 100 Embraer regional jets for $3 billion. The deal was especially notable because JetBlue had earlier espoused the maintenance and training efficiencies of using only one type of plane--one made...
...airline jets. You can arrive just 20 minutes before your flight. Pull up to the "terminal" (a tidy, one-story brick building), pause for a beverage in the lounge with about a dozen other passengers, speed through security and stroll 25 feet across the tarmac to a luxuriously appointed Embraer business jet. Slide into one of the 16 spacious leather seats (there are no middle seats) and dig into a gourmet meal. Then land at another convenient, smaller airport: Chicago's Midway. The fare: $1,500 round trip, about the same last-minute fare you would pay the better-known...
Executives of Bombardier Aerospace seemed a bit defensive when they traveled from their Montreal headquarters to a recent aviation fair in São Paulo. Just east of Brazil's business capital are the headquarters of Embraer, Bombardier's smaller but aggressive rival. The two companies have fought for a decade over the market for regional jets - the ones with 20 to 100 seats that fly routes like Frankfurt to Munich. And the fight is becoming more intense: just last week U.S. Airways, which recently emerged from bankruptcy, struck a $4.3 billion deal to buy 170 regional jets, splitting...
...Both Bombardier and Embraer are gambling big money on ever larger regional jets. New 90-plus-seat models, the Bombardier CRJ900 (rolled out in January) and the Embraer ERJ190 (expected next year), cost each firm nearly $1 billion to develop, but might face competition from Boeing's and Airbus' smallest models. Bombardier and Embraer are also beefing up international operations, especially in jet-hungry China. Embraer last year launched a $25 million joint venture to build 50-seaters in China for that market. Bombardier is in negotiations with Chinese partners to build 70- and 90-seat jets. The fates...
...decade ago, few would have guessed Embraer would be Bombardier's main competitor in the regional-jet business. But Embraer's 1994 privatization heralded Brazil's new push to be a global economic player. To exploit the late-'90s boom in worldwide regional-jet travel, Botelho committed Embraer to lighter, faster, farther-ranging and less expensive jets, which proved attractive to airlines even though they weren't--and still aren't--considered as technologically advanced as Bombardier's. Says Doug Abbey, executive director of the Regional Air Service Initiative, an industry advocacy group in Washington: "Embraer is the risk-taking...