Word: emeril
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Dates: during 2000-2009
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Bourdain's mission is to show the cool, un-Martha side of the culinary world. And after nearly two years of ranting about the Food Network's glossy simplification of cooking through such celebrity chefs as Emeril Lagasse and Bobby Flay, Bourdain will join them. Starting Jan. 8, at 10:30 p.m., he will appear on the network's 22-episode run of his half-hour travel show, A Cook's Tour, a companion to his book of the same name (Bloomsbury; $25.95; 274 pages). In Kitchen Confidential, which became a surprise best seller, Bourdain drew a super-testosteroned picture...
...Emeril Lagasse's upcoming sitcom is about...
...tragically unmarketed. The ad crowd gathered here seems a bit smug this year. The networks raked in a record $8 billion in last year's flush times; now it's a buyer's market. So as NBC touts its new series--a dubious-looking sitcom starring high-decibel chef Emeril Lagasse, the 1,000th version of Law & Order (O.K., the third)--it touts even more its high-income viewers, the real-life Frasier Cranes who make The West Wing "the most upscale show on any network!" In other words, the people in this room. At the party, the barbecued pork...
...risible thing is, NBC seems to want to see "Emeril" as an example of the new regime's thinking outside the box. "We're going to bring shows into prime time that are not normally there," Zucker said. "We're going to bring people that are not normally there." In other words, "Emeril" is the big-league network staying fresh by borrowing something hip from cable. No. "Emeril" is the network borrowing something it thinks is hip from cable; in the real world, Lagasse's moment of edgy cult stardom peaked several years ago, around the time...
...thing is, NBC even seems to know the show is trouble. Word has already leaked that it will be "retooled" over the summer. At one point in his remarks, Zucker even promised advertisers that NBC's other two new sitcoms were "the real deal," pointedly leaving out only "Emeril." So why was it on the schedule at all? Search me, but Zucker reminded advertisers that Lagasse is "one of the most popular personalities from everyday life" and noted that the show tested extremely well among focus groups - the NBC press release actually said Lagasse's appeal is "proven by research...