Word: emeril
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Dates: during 2000-2009
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...from [90's TV chef] David Rosengarten's information-filled but unmoist monologues, delivered from a wobbly, faux- kitchen set. Though the recipes might often be the same then as now, presentation trumps content. Add that to the sexy hosts and kitchens, close-ups of food, fingers and lips, Emeril's 'oh yeah babe,' groans of pleasure from the hosts and the aroused audience, and its tough to argue against the analogy...
...when Discovery Networks launched environmental cable channel Planet Green last month, it hired lots of celebs, from former St. Elsewhere star Ed Begley Jr. to Entourage's Adrian Grenier to Leonardo DiCaprio. Later this month, star chef Emeril Lagasse debuts an organic-cooking show. Battleground Earth will pair rocker Tommy Lee and rapper Ludacris on an eco-buddy road trip...
...million Amount Martha Stewart Living Omnimedia will pay for the rights to chef Emeril Lagasse's cookbooks, TV shows and kitchen products...
...doing more of the same while looking as fashionably ratty as ever. He sits on what one can presume to be a third-world stoop, wearing dingy travel slouch pants, a dirty Oxford shirt, and sandals, dangling a cigarette from his forefingers. Never in his wildest dreams could Emeril hope to look this appealing. [SEE CORRECTION BELOW...
...loss ever since. Why? Globalization. This is the biggest tabletop company in the world. We've got fantastic brands. Just to humor you, we've got No. 1 Waterford, No. 2 Wedgwood, No. 3 Royal Doulton; the subbrands, you've got Versace and Bulgari and Jasper Conran and Emeril Lagasse. And we have just signed up with Robert Mondavi, so we will have a completely different type of Waterford. Waterford Wedgwood will be a very profitable business in eight to 12 months...