Word: emerson
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...campaign slogan is "Reeboks let U.B.U". (In case you didn't get it, they let you be you). The ads feature quotes from Ralph Waldo Emerson exhorting, "Who so would be a man would be a nonconformist" or "Insist on yourself, never imitate...
...attempt to transcend the image of Reebok as just an exercise shoe. In quoting Emerson, the ads exploit a key aspect of American society. We thrive on thinking of ourselves as original, as rebels. What the Reebok ads deftly obscure is the fact that buying Reeboks is not an act of individualism but an act of conformity. The U.B.U. ads conflate being a good shopper with self-reliance. They speak to Yuppies...
...where trails stretch for miles through spectacular rock formations. The crowds are growing so fast that park officials have had to enact a reservations-only system for the area's campsites. "It's hot and dusty, but it's the most spectacular riding I've ever done," says Doug Emerson of Boulder. "You expect a dinosaur or John Wayne and a bunch of bandits to come out from behind the rocks...
...eventually become all consuming, of time, money, concentration and passion. Around the time that new gardeners are feeling most warm and gratified with their endeavors, delighted with the fresh vegetables and thrilled with the view from the porch, they also discover the risks involved. "A garden," warned Ralph Waldo Emerson, "is like those pernicious machineries which catch a man's coat-skirt or his hand, and draw in his arm, his leg, and his whole body to irresistible destruction...
...Boston music scene, explains Logue, has a lot to do with the music "intelligentsia," students from Harvard, Emerson and MIT who sport "the Allston Beat look and whose bands break up because one of the membners is going to law school," Instead of denying its Harvard affiliation or faking an anti-intellectual stance, Bullet LaVolta's performance style celebrates the fact that Harvard students can be real musicians...