Word: emerson
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...1870s, before modern marketing and packaging had been developed, Ralph Waldo Emerson prophesied: "If a man write a better book, preach a better sermon or make a better mousetrap than his neighbor, though he build his house in the woods, the world will make a beaten path to his door...
...Knesses built houses. They farmed and did some landscaping. They installed toilets and dug septic tanks. They fixed almost any machine that needed fixing. Up through the mid-1960s sales stayed consistently mediocre. Then the Federal Government began restricting the use of poisons for pest control around food. Emerson looked down from the heavens and smiled. A decade ago, the Kness Manufacturing Co. had four employees who with the owners managed a daily output of 60 traps. Now 28 workers turn out 2,500 mousetraps...
...Brazilian soda made from an Amazonian fruit, and Coca-Cola in their refrigerators. We would go to a club to hear a singer from the state of Bahia--the "bulge" in the northeast of the country--chant rhythmic, Brazilian music and then drive along the beach, listening to Emerson, Lake, and Palmer on the radio. But there are the adaptations. I learned that the Portuguese word for razor blade, gilete, is also slang for "bisexual" (two sides of a razor blade...
Poor Walter Carlos, who produced Switched on Bach, for example, can't be held responsible for the creations of Emerson, Lake and Palmer, Yes, Tomita, Vangelis, or Mike Oldfield, but his quasiorchestral synthesizer products directly influenced fatuous schools of rock and roll. For a long time, no one seemed to know what else to do with the synthesizer. More recently, Georgio Moroder and Donna Summer realized in "I Feel Love" a sound which no one will ever duplicate for sheer originality or sensuality. Nevertheless, millions of depraved Moog owners, sitting in their velour studios, will continue vainly to plagarize that...
...Knight skipped away from his family's company to join a valued St. Louis client, Emerson Electric, of which he soon became chief executive. Father was furious. The breach has healed in the seven years since then, in part because Chuck Knight has shown how well he learned his lessons. Emerson is on most short lists of the best-managed companies in the country, and, with its sales having risen steadily to $2.6 billion last year, it is challenging bigger General Electric and Westinghouse in many product areas. Now 44, Knight is one of the youngest chairmen...