Word: emilios
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Finally, declared the President-elect, he would extend adequate guarantees to both Mexican and foreign investors. This just about completed the platform on which General Almazán campaigned. Within 24 hours General Emilio Madero (brother of onetime President Francisco Madero, who ousted Dictator Porfirio Díaz), president of the Almazanista PRUN, announced that if Avila Camacho carried out his promises, he himself would give support to the new President...
Azcarraga. Dominant in the affairs of XEW, outstanding figure in Mexico's radio industry, is Emilio Azcarraga. Now 47, Azcarraga used to be a football star at St. Edward's University at Austin, Tex., first began to dabble in radio in 1921 by distributing RCA battery sets. His mother and four brothers were in business with...
Today, besides XEW, Azcarraga, through Mexican Broadcasting Co., operates the 50,000 watt-station XEQ at Mexico City and the ornate Teatro Alamedo. With one of his brothers supervising a Chrysler assembly plant, another handling the distribution of RCA Victor sets in Mexico City, Azcarraga, known as Don Emilio to his intimates, makes plenty of time sales in the family circle...
Azcarraga's business methods are amazingly simple. On the theory that if an artist is not happy without a contract, he will not be happy with one, Emilio rarely enters into written agreements with his talent. Performers are bound by only one stipulation: they cannot work for another station while employed by XEW. With sponsors, Don Emilio is similarly gracious. They can drop their shows whenever they want to so long as they give him time to dig up a fill-in program. Prohibited at the moment by terrific costs (because of the power needed) from organizing a Mexican...
Poised over them now is the shadow of Emilio Azcarraga, who is sure that he will soon be able to take control of their stations, add a few outlets to the network he hopes...