Word: emmette
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...Hero Business. Licensing was just the outfit to tell them. It acts as a sort of broker in what Chairman Jay Emmett, 39, calls the "hero business." It contracts for the licensing rights to properties ranging from TV characters to sports figures. It then licenses manufacturers to use the names to jazz up their own products. Now, with a score of salable names in hand-including TV's Batman and Mission: Impossible-Licensing grandly claims to be No. 1 in "an industry that represents $400 million in annual retail sales...
When they combined their small licensing businesses to form Licensing Corp. in 1961, Stone and Emmett already had such names as Superman and Singer Pat Boone. They really hit it big with James Bond. They began to peddle the rights to 007 in 1962, cashed in when Gold finger reached the theaters in 1965, touching off sales of $50 million in 007 products. The Batboom was even richer. Six months after the Batman TV series began last year, sales of Licensing-promoted Batstuff-1,000 items in all -reached $100 million...
...nosed Irish-American named Emmett Grogan, 23, The Diggers beg leftovers and handouts from nearby restaurants, butcher shops and groceries, rumble around in a rainbow-painted truck dispensing stew and sympathy. "The whole idea is love," explains Digger Leonard Sussman, 23, who recently quit an insurance job in New Jersey to join the love-Haight mission. "We have a farm in Mendocino given to us by a friend where we'll grow food," he explains, "and other Diggers will go to Chile or Mexico to grow marijuana in the backyard...
...with newness, the beautiful people frug frenetically, bounce in and out of underground movies, wear mod clothing, and buy pop art. But they aren't hip. Above all, they aren't hip. They may posses all the equipment but they can't buy the spirit--that Frodo Baggins--Emmett Grogan quality described in the March issue of Ramparts, that spontaneity and excitement which should accompany granny print shirts and paisley pants...
...GARRY MOORE SHOW (CBS, 9-10 p.m.). Clown King Emmett Kelly, the comic bareback-riding George Hanneford Family and those high-wire daredevils, the Flying Wallendas and the Flying Palacios, get together for the "World's Greatest Circus Stars...