Word: emo
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...might think Carrabba is a rock star. He's not. He's an emo star. Emo--short for emotional--has been around since the mid-'80s but is only now developing into a broad cultural phenomenon. Major labels are scurrying to land emo talent, just as they once pillaged Seattle for grunge. Emo is heavier music for heavier times, and it's starting to sell too. According to Nielsen SoundScan, Carrabba has moved 175,000 copies of his album The Places You Have Come to Fear the Most--a phenomenal number for an independent release--and in April MTV taped...
...Emo might be even bigger if anyone knew precisely how to define it. The standard line is that emo accentuates the emotional content of a song with screaming confessional lyrics over rising and falling guitars. "It's not music that follows any pattern," says John Szuch, founder of emo label Deep Elm Records, based in Charlotte, N.C. "Some of it's real accessible; some of it's not. Some of it's 10 minutes long and filled with all kinds of loud-soft dynamics, and some of it's just kind of normal." Carrabba puts it more succinctly: "I have...
Part of the problem is the word emo. With punk or grunge, you know where you stand. But emo? Isn't all music emotional? Emo fans (and we will get to them in a minute) say comparing emo with mainstream rock is like comparing The Bell Jar with a Hallmark card...
...know emo when you hear...
...EMO HURTS...