Word: emond
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Dates: during 1980-1989
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Though Kennedy insists his ploy could easily be duplicated, some industry experts are a bit skeptical about the new oil bar on's gambit. Says Mark Emond, editor of the authoritative oil publication the Lundberg Letter: "It takes a huge credit line; it takes a relationship, or influence, or something." In other words, it is quite easy to cut fuel prices if you have political clout, a large credit line and access to a bankrupt oil refinery. It also helps if your name is Kennedy...