Word: emotionalize
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Harris tested how the brain responded to assertions in seven categories: mathematical, geographic, semantic, factual, autobiographical, ethical and religious. All seven provided some useful data, but only the ones relating to math and ethics produced results clear enough to give a vivid picture of the way the simple and the...
b. “A Heartbreaking Work of Staggering Genius,” Dave Eggers. Big waves of emotion, like “King Lear.”
5. “Rudy”—because it’s an underdog story, and Opera and Football both love an underdog. Plus it’s got an easy but powerful chorus part: “Rudy! Rudy! Rudy!” Classic story of...
We're trying to get ourselves aligned with things that have emotion. So while we still buy the big-gun stuff--you know, baseball, that's a big one here; football in Europe--we're also looking at the ones where we can have more of what I would call...
They distrust the governor, and for good reason. The press prints him as the flip-flopping Mormon from Massachusetts. Pundits deem his political discipline robotic: he’s incapable of emotion, they warn, and driven by self-interest. When Romney has shown otherwise, he’s pulled a...