Word: emotionalize
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After Dallas Cowboys malcontent Terrell Owens, no NFL player elicits as much fan emotion as Manning. Love him, hate him--either way, he's that transcendent athlete, perched in the public eye, who always gets a rise. And now he's truly in the spotlight. After nine pro seasons of...
Monkeys experience binocular rivalry. They can learn to press a button every time their perception flips, while their brains are impaled with electrodes that record any change in activity. Neuroscientist Nikos Logothetis found that the earliest way stations for visual input in the back of the brain barely budged as...
Williams and other brain researchers are already finding that the atlas can be a time saver, speeding them to their ultimate goal: developing new treatments for such human neurological disorders as dementia, schizophrenia and Alzheimer's disease. In a matter of days, for example, Williams used it to home in...
But no. Depressed brains responded differently to the two kinds of treatment--and in a very interesting way. CBT muted overactivity in the frontal cortex, the seat of reasoning, logic and higher thought as well as of endless rumination about that disastrous date. Paroxetine, by contrast, raised activity there. On...
The world's other star molecular gastronomist, Heston Blumenthal of London's Fat Duck, largely avoided the question of technology versus taste, instead focusing on a new element in his ongoing quest to generate emotion through food. He introduced a new reservation system for his restaurant that involves a website...