Word: emoto
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Dates: during 1980-1989
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...politics, from sports to erotica. Says Iwase: "Our readers are sarariman (salary men) whose favorite topics of conversation are office affairs and professional baseball. We knew there was a tremendous market there." Last year K.K. presented the market with How to Enjoy Baseball Ten Times More by Takenori Emoto, a former professional baseball player ("You feel tempted to make fun of the 50,000 spectators"). The book was ghosted like many of K.K.'s assembly-line products. "Sometimes we think of the title first and then make the book to fit it," Iwase explains. "Take the new bestseller...