Word: emperor
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Dates: during 1990-1999
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...Zurg, you killed my mother!" screams an animated Buzz Lightyear as he battles the evil emperor on top of a descending elevator shaft. And after ages of waiting for Zurg to speak and declare his intentions to rule supreme over the universe, Buzz holds his breath. "Noooo," answers Zurg in his guttural robonics, "I am your father." Cut to: Zurg and Buzz Lightyear playing with whiffleballs on the side of a highway. And so the wonderful world of Pixar rolls merrily along...
...that kind of Maoist dazzle, for he's clearly driven by an ambition to be as imperial as he can be. They're just a sign that in rapidly changing China, Jiang is still not ready to put on the crown. In the country's long tradition, an Emperor needs to inspire awe, tinged with a dash of fear, in his subjects. In a less-than-terrifying display of chumminess, Jiang celebrated his WTO coup by taking Barshefsky to a private swan viewing...
...president of China's 1.3 billion people is already a management proposition from hell. But to become Emperor of China requires a mystical aura of power that can move mountains, change the weather and, these days at least, deal with pesky foreigners who want into your telecommunications market...
Jiang played his WTO hand brilliantly, waiting for U.S. President Bill Clinton to call him--twice--before putting his weight behind the deal. Says Hong Kong-based Fred Hu, Goldman Sachs' chief China watcher: "That's called the Emperor mentality--you kowtow to me first...
Jiang Zemin will continue to seek his Emperor's robes. His next hope for greatness may lie outside the economic sphere, in Taiwan. "Jiang wants some kind of date for reunification. Then he will go down in history," says Andy Xie, chief economist for Morgan Stanley in Hong Kong. But moving mountains and changing the weather may prove easier than persuading 22 million Taiwanese that their future is best assured under Emperor Jiang. Until then, WTO may be as good as it gets for the smiling President...