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...researcher R. Paul Johnson is conducting a study on how various vaccines affect the localization of T-cells to mucosal surfaces—an path of inquiry important in discovering a successful vaccine for mucosally-centered diseases such as AIDS. He planned his research to employ about 10 monkeys—enough to answer only one sort of question...
...film Dirty Pretty Things, a thriller starring Audrey Tautou. The 10-in. timepiece, with its maker's logo plainly visible, fills the screen at a couple of points in the film and looks suspiciously like something put there through the sort of paid product placement that marketers employ to get everything from soft drinks to cars featured in movies. But in this case Staples didn't pay a dime. Instead it is the latest lucky beneficiary of an artist's aesthetic choices...
Steve's Ice Cream in Boston popularized the mix-in in the 1970s, and today two other growing chains--Marble Slab Creamery, which is based in Houston, and MaggieMoo's Ice Cream & Treatery, based in Columbia, Md.--employ similar ingredients and theatrics. But both trail Cold Stone in revenue and number of shops. Why? Ducey sets aggressive goals and then has his top managers--who hail from organizations like McDonald's--sprint after them. Cold Stone also knows how to mix up the mix-in, as in a Survivor-inspired promotion two years ago that combined ice cream with chocolate...
Here's one way to beat the tech-slump blues: employ a suave secret agent, a teenage wizard and a handful of hobbits. That was the strategy of Larry Probst, CEO of video-games giant Electronic Arts, based in Redwood City, Calif. As each new generation of console hardware makes video games look more like movies, Probst wanted to snap up franchises with repeated success at the multiplex--like James Bond, Harry Potter and The Lord of the Rings--and put them to work in the virtual arena...
Ponderous armies supported by heavy tanks and other expensive military equipment are not the most effective means of protecting U.S. national security. A few lightly armed troops with special training can employ speed, stealth and surprise with spectacular results. Today's special forces have the added advantage of technology. Success in Iraq has earned special-operations forces a permanent place alongside the traditional military. JOSEPH J. WOODFORD Crestline, Calif...