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...Piquette helps institutionalize innovation," Ford says. For the most part it exists virtually, through e-mailed sketches, proposals and blue-sky ideas. A team of designers, engineers and manufacturing gurus is brainstorming everything from how to make a business plan to how production should be organized to how to employ biodegradable materials. The ultimate goal: a recycled, reusable...
...give the Justice Department new, if murky, grounds to enforce the long-standing ban on torture that some had argued applied only on U.S. soil. But, Hadley suggested, McCain's amendment to the Pentagon policy bill may end up making it more difficult to prosecute interrogators if they employ techniques green-lighted by government lawyers and thus can use "good-faith reliance on the advice of counsel" as a defense...
...faculty and administrators—as well as recruiters hoping to employ HBS students—generally supported the change in interviews over the past three weeks. And that support ultimately...
...allegorical Christian themes.Last year, Motive Marketing worked through churches to make Mel Gibson’s “The Passion of the Christ” a smash hit. In an effort to reach out to Narnia’s most devout fans, Disney and Walden hired Motive to employ some of the same faith-based promotion methods for “Wardrobe.” (If you liked seeing your savior being sadistically tortured on screen, you’ll love watching Aslan the magical lion’s death and warm, fuzzy resurrection!)The two audiences are even...
...said. For example, Nye pointed to how the U.S. Navy’s assistance in tsunami relief efforts led to a measured increase in Indonesian support for U.S. government. He said that soft power is not a normative concept and thus it is not always good to employ it. Similarly, hard power, which he described as the use of force, isn’t necessarily worse than soft power, he said. “Osama bin Laden has soft power in the eyes of his following,” he said. Nye criticized the military for trying to create soft...