Word: emporio
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Dates: during 2000-2009
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Designers are not impervious to the travails of the working stiff. But that compassion usually takes the form of donating clothes to actors and agonizing over what to wear at the growing parade of awards shows. In his menswear collection for Emporio Armani in Milan last week, GIORGIO ARMANI took his designer social conscience a step further, even delivering a paean to the proletariat. "I want to pay homage to...the dignity of the workers with their simplicity and straightforwardness," he declared after a show he said was inspired by soldiers, factory workers and miners. The clothes displayed military details...
...October and Bilbao, Spain, next March, then traveling to Tokyo, London and Venice. He is launching home and cosmetics lines, as well as shoes and handbags, unveiling an office in Milan with a theater for his fashion shows, and building a huge outlet, also in Milan, to house Emporio Armani, Armani Jeans and the first Armani Casa store--not to mention an Armani cafe and a Nobu sushi restaurant. All this atop stellar financial success: in 1998 the company racked up $850 million in sales and net income of $135 million, making it the most profitable fashion house in Italy...
Still, Armani is facing stiff competition on its home turf--men's suits--from the likes of Ermenegildo Zegna. And 19 years after its introduction, the younger and cheaper Emporio Armani collection is struggling to define its identity with the notoriously fickle 25- to 35-year-old market. That was one reason Armani hired Grossman, his first U.S. chief in five years...