Word: emporium
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Dates: during 1950-1959
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...Producer Jed Harris may put on the long-promised Thornton Wilder play, Emporium, a story of a symbolic department store; Harris will also direct Paddy Chayefsky's prize ring drama, Fifth from Garibaldi...
...Stanford University's $15 million, 60-acre Palo Alto, Calif, project, where three San Francisco department stores (The Emporium, I. Magnin and Roos Brothers) will build branches...
...flickery days of the nickelodeon, a little (5 ft. 5 in.) Hungarian immigrant named Adolph Zukor decided that the way to lure customers into his second-floor emporium in Manhattan was to give them a thrill. Zukor installed a glass stairway under which a waterfall tumbled down over electric lights. It was the movies' first lesson in spectacular salesmanship, and it was Zukor's key to success...
Within a year, the new boss had boosted sales to the point where the store was crowding its old quarters; Bingham added on buildings to double its floor space. Sales kept right on rising, until the San Francisco store pushed from sixth place to second, outsold only by The Emporium, which has twice as much floor space...
...Francisco's Weinstein's department store started cutting prices, and the rival Emporium followed suit, declared: "We didn't become the biggest store in San Francisco by selling at higher prices." In Omaha, the Smith Drug chain signed up for the duration of the price war; prices of fair-traded items began to tumble in Memphis and other cities...