Word: encyclopaedia
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Dates: during 1950-1959
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Pepsi-Cola Co., Encyclopaedia Britannica and Container Corp. of America (TIME, Apr. 30, 1945 et seq.) had all tested and proved the publicity value of fine art. Last week a Manhattan liquor importing firm, Renfield Ltd., was preparing to enter the same field in a small way with a traveling exhibition of twelve oils by the late, lusty, American-scene Painter George Luks...
Finally, this month, seven years and almost a million dollars later (with the money advanced by the Encyclopaedia Britannica, which will join Chicago in publishing the 54 volumes with index), the Syntopicon was ready. From 443 Great Books by 74 authors, Adler & Co. had plucked 102 Great Ideas, with 3,000 sub-ideas. The Great Ideas ranged from God, with the most references (7,065), to Induction, with the least (284), from Angel to World to Eternity to Temperance...
...pshaw). His turbulent surfscapes won the Carnegie International's popularity prize five years in a row (1934-38), and since his death in 1940 they have gone right on pleasing the public. For the past five years his March-North Atlantic has been touring the country in the Encyclopaedia Britannica's traveling collection of U.S. art. In 26 cities, Britannica announced last week, the public had voted Waugh's picture the best of the 124 in the collection...
...communicated -the sense." He began his own counting, personally spent more than a year working on the letter G. Under his direction, 270 other scholars, who had landed on WPA projects during the depression, began doing the same for A to Z. They churned through such works as the Encyclopaedia Britannica, the Uncle Wiggily books, Malory's Morte d'Arthur and the Girl Scout Handbook. Last week, 15 years and 5,000,000 words later, the job was done...